Marketing planning Assignment Example | Topics and Well Written Essays - 2000 words

Marketing planning - Assignment Example The shop has established more than 290 shops across the globe but United Kingdom is the core business market for the company (Pret A Manger, 2013b). Schwartz (2004) has rightly pointed out that in previous occasions, companies establish marketing plan on the basis of its allocated budget but now companies decide marketing plan on the basis of its strategic objectives. Schwartz (2004) has also pointed out that modern marketers are emphasizing more on customer satisfaction and customizing the product offering as part of marketing plan. Sheth and Sisodia (2006) have also pointed out that changing pattern of marketing planning includes the marketer’s willingness to incorporate psychological, economic and informational shift of customers as integrated element of market planning. Pret A Manger (2013b) has reported that it earns annual revenue of 380 million pounds from its global business operation, and the company has reported that it has sufficient liquid asset to finance its stra tegic decisions. For example, recently Pret A Manger had struck a deal with by investing more than 1 million pound with Vitrue which is a social media management platform in order to target local youngsters who frequently use social networking sites (NMA Staff, 2012). Digital marketing strategy of the company has also helped them to achieve $280,000 increased in store operational revenue. Such examples are showing that Pret A Manger has sufficient capabilities in order implement new marketing plan which can be recalibrated in accordance with the customer demand. â€Å"Examine the marketing environment and analyse the internal factors and external factors (such as PEST) assessing the strengths/weaknesses and opportunities/threats in order to conduct a marketing audit† Ans.1b- As UK is the major business interest for Pret A Manger hence the researcher has decided to conduct a strategic audit of the coffee business of the company in context to UK business environment. Letâ€℠¢s try to shed light the coffee industry of UK in order to understand why companies including both restaurants like Starbucks, Pret A Manger etc and retail sellers like Nestle and Green Mountain etc are changing their marketing plan to cater to the demand of Britons. Market Value Market Value Forecast Market Volume Market Volume Forecast Market Share More than $2,500 million with growth rate of 4.8%. The sales volume coffee selling through retail channels and franchisee based restaurants will touch $3,000 million within next three years. 140.7 million kg with growth rate of 0.7%. The market volume will touch 150 million kg mark within next couple of years. Tata Global Beverages Limited and Starbucks are the market leader with consolidated market share of more than 29%. (Marketline, 2012a) It is evident from the above statistics that there is ample opportunity exist for Pret A Manger in order to penetrate more in UK coffee industry but they need to create a sustainable marketing plan to achieve a niche position. Now, the researcher will try to understand the business environment for Pret A Manger by considering both internal and external factors. PEST will be used to external environment analysis and Porter Five force will used for internal market audit. Table 1: PEST External Environment Characteristics Opportunity for Pret

Under the Bombs Analysis Essay Example for Free

Under the Bombs Analysis Essay As my first extra credit assignment I had the opportunity to watch â€Å"Under the Bombs†, directed by Philippe Aractingi. The movie became available to the public in 2007, embodying some of the events of the 2006 Lebanon War. The main character of the movie is a wealthy Lebanese Muslim by the name of Zeina Nasrueddi. Although she is from Lebanon, she lives in Dubai with her husband and son Karim. Due to complications within their marriage, Zeina and her husband send their son to stay with her sister in Lebanon. Not too long after, Zeina hears about the outbreak of the war, she rushes to Lebanon to find her son. When she gets there, she finds the area and all of its buildings destroyed. While searching for her son she gains information on his whereabouts. The information sends her on a journey with a Lebanese taxi driver in search of her son. When she finally arrives at her son’s stated location, she finds only her son’s friend who explains to Zeina that Karim is dead. The plot of the movie was very riveting and action-packed. There are many ups and downs throughout the storyline, keeping the viewer intrigued and reeled in. Although the movie wasn’t directed at religion specifically, I was able to view a couple of the Lebanese traditions. Some of the traditions I picked up on were the attire and dances. The taxi driver was Christian so I would have to assume that the dance he conducted in the movie was one of Lebanese tradition and not Muslim. The dance was his attempt of lightening the mood for the very tense and worried Zeina. As far as the attire goes, the women wore long dresses, only revealing their face. This form of attire is very closely related to the Muslim tradition. Although the ending was rather sad, the movie was great in content.

Law in Action Essay -- State Rights, Oregon

Along with the American right to live with certain inalienable freedoms, citizens of Oregon have had the opportunity to exercise their state-given â€Å"right to die† for the previous 17 years. In response to citizen initiative, the State of Oregon passed the Death With Dignity Act (DWDA) in 1994 to allow terminally ill patients the access to a lethal dose of doctor-prescribed medication. Oregon is one of only two U.S. states with â€Å"Death With Dignity† legislation, and it has vigorously protected this act from criticism and attempted legal invalidation for years (Office of Disease Prevention and Epidemiology, n.d.). Despite vehement opposition and regular ethical questioning, DWDA has successfully allowed hundreds of gravely ill Oregon citizens to safely control the circumstances of their death. With improvements to its system of collecting patient data, its mental health evaluation requirements, and its level of doctor accountability, the law could provide this ser vice in an even more efficient and responsible way. From its official enactment in 1997, DWDA has aimed to provide qualified, terminally ill Oregon patients the opportunity to end their lives through the use of a doctor-prescribed, self-administered, lethal prescription (The Oregon Death With Dignity Act, 1994). A patient wishing to receive the prescription must be 18 years of age, a resident of Oregon, mentally competent, and diagnosed with a fatal disease that will likely lead to death within six months, and the patient must pass through a multitude of safeguards. First, a patient must make two oral requests for the medication to his or her physician 15 days apart, followed by a signed written request. Then two separate doctors evaluate the individual’s cognitive capabilit... ... peace of mind for the family, and for the legal security of the doctor, patients should undergo supervision until the time of their death, not merely until the time they receive the prescription. This final addition to DWDA would greatly increase approval within the medical community for this exceedingly debated law. Through two legal attempts to invalidate the law and years of criticism from a wide range of adversaries, DWDA has managed to provide a valuable service to over 500 ailing Oregon patients. Legislators could avoid future legal challenges and improve the safety for participating individuals by enacting and enforcing a few powerful safeguards regarding doctor accountability and patients’ mental health. Regardless, DWDA sets an unparalleled precedent in the realm of assisted suicide, and other states should strive for similar revolutionary legislation. Law in Action Essay -- State Rights, Oregon Along with the American right to live with certain inalienable freedoms, citizens of Oregon have had the opportunity to exercise their state-given â€Å"right to die† for the previous 17 years. In response to citizen initiative, the State of Oregon passed the Death With Dignity Act (DWDA) in 1994 to allow terminally ill patients the access to a lethal dose of doctor-prescribed medication. Oregon is one of only two U.S. states with â€Å"Death With Dignity† legislation, and it has vigorously protected this act from criticism and attempted legal invalidation for years (Office of Disease Prevention and Epidemiology, n.d.). Despite vehement opposition and regular ethical questioning, DWDA has successfully allowed hundreds of gravely ill Oregon citizens to safely control the circumstances of their death. With improvements to its system of collecting patient data, its mental health evaluation requirements, and its level of doctor accountability, the law could provide this ser vice in an even more efficient and responsible way. From its official enactment in 1997, DWDA has aimed to provide qualified, terminally ill Oregon patients the opportunity to end their lives through the use of a doctor-prescribed, self-administered, lethal prescription (The Oregon Death With Dignity Act, 1994). A patient wishing to receive the prescription must be 18 years of age, a resident of Oregon, mentally competent, and diagnosed with a fatal disease that will likely lead to death within six months, and the patient must pass through a multitude of safeguards. First, a patient must make two oral requests for the medication to his or her physician 15 days apart, followed by a signed written request. Then two separate doctors evaluate the individual’s cognitive capabilit... ... peace of mind for the family, and for the legal security of the doctor, patients should undergo supervision until the time of their death, not merely until the time they receive the prescription. This final addition to DWDA would greatly increase approval within the medical community for this exceedingly debated law. Through two legal attempts to invalidate the law and years of criticism from a wide range of adversaries, DWDA has managed to provide a valuable service to over 500 ailing Oregon patients. Legislators could avoid future legal challenges and improve the safety for participating individuals by enacting and enforcing a few powerful safeguards regarding doctor accountability and patients’ mental health. Regardless, DWDA sets an unparalleled precedent in the realm of assisted suicide, and other states should strive for similar revolutionary legislation.

Animal Abuse Awareness Essay -- Violence Papers

Animal Abuse Awareness â€Å"Ignorance is bliss.† Often times we hear that saying but never truly stop to think of its validity. Think of all the things we as mankind are unaware of. Obviously, there are a number of issues out there that people do not want society to know about. But when it really comes down to it, there isn’t much out there that we wouldn’t be able to learn about, if we really wanted to. Specifically pertaining to controversial or questionable public topics, the information is available to give people the options of learning more about them and forming opinions. This is where the saying â€Å"ignorance is bliss† comes in to play. How much do we as society really want to know? How curious are we to figure out just what animals go through when they are used to test toxins or cut up for coats? These are just two of many scenarios out there that animals suffer through but our society fails to acknowledge. We don’t focus on the negative aspects of th ese issues and others, because we are too dependent on the benefits that come from them. Members of an organization called People for the Ethical Treatment of Animals (PETA) are out to end society’s ignorance in regards to the awareness of animal abuse. Their mission is to inform and convince people of animal rights. Participants hold the belief that animals have the right to be protected from being used for food, experimentation, clothing, and entertainment (PETA). There are a variety of ways the members of PETA try to get their mission and facts across. One major way they go about doing that is through the World Wide Web. PETA’s main website, www.PETA.org contains information about the cruelty of animal abuse in a variety of aspects, like those mentio... ...o end animal abuse would find the sites interesting and informative. In that retrospect, the website does do a good job in giving its intended viewers what they want to read about or see. Despite that, I think like any organization it is in their best interest to grow and expand, and they cannot do this without teaching the unknowledgeable public the facts they need to know. If they put more emphasis in that, perhaps their beliefs can become more widespread across the United States , and around the world. Works Cited â€Å"Cows are Cool.† 1 October 2003. â€Å"Kentucky Fried Cruelness.† PETA. 7 October 2003. â€Å"PETA Kids.† 1 October 2003. â€Å"PETA.† 1 October 2003. â€Å"PETA Unleashes Dogs on Iams.† PETA Main. 7 October 2003.

Naturalization of Undocumented Immigrant

Prof. Alexandru November 18, 2013 Communications Immigration Laws Specific Purpose: To persuade my audience to Central Idea: The immigration system needs to be reformed. Introduction l. â€Å"Give us your tired, your poor, your huddled masses yearning to breathe free. † These words are engraved on the Statue of Liberty that was assembled in 1886. The statue was meant to be a beacon of hope for all immigrants that enter the U. S. Hope for opportunities, a better life, a better home. But can we really say that's what they are given?II. A big issue that has been focused on lately by the government is Immigration law reform. For this speech I have done research about immigration laws and how they affect undocumented immigrants. Ill. A recent study conducted by the Pew Research Center in Washington, D. C. has found that there has been an increase of unauthorized immigrants in the United States since the end of recession in 2009, which means there a lot more people that live in the United States that will be affected.This can also be said that everyone in California can be affected by these laws because we are a border state, which usually get a larger influx of immigrants. ‘V. Today I would like to tell you about the serious issues with present day mmigration laws and persuade you to help reform them. First I will explain what immigration laws are and their purposes. Then I will tell you about some of those laws, and how they affect undocumented immigrants and society. And I will end with why and how you can help to make a difference. Body (So what are immigration laws? ) l.Immigration laws were created to regulate who and what may come into the United States. According the National Association of Former Border Patrol Officers, this is to protect us in four different major ways: public safety, public health, Jobs, and national ecurity. A. Ever since 1960, creating laws based on public safety, is to ensure that immigrants that may be potential prostitute s, polygamists, sexual deviates, or criminals would not be allowed to cross our borders. B. For Public Health, there are laws that prevent contagious diseases epidemics or people with potentially dangerous mental diseases.C. To ensure our Jobs are secure, laws are created to keep immigration from depressing wages too much. D. And National Security – Foreigners who would harm the country cannot come here, but the definition of who terrorists, for instance. Now let's talking about some actual immigration laws) V. Immigration laws vary on circumstances and we have to remember that every law always have exceptions. Every law also has flaws. Now I'm going to tell you about two laws that I found alarming. A. The Center for Immigration Studies estimates that close to 400,000 US citizens marry a non-U.S. citizen. When a United States' citizen gets married to a person from a different country, there is a long process that the couple has to go through to prove their marriage and plenty of petitions need to be filled out to gain citizenship. A. l . The process and analysis of the couples were not at all alarming me until I ran across an article that went into detail about transgender spouses, who not only had to deal with the naturalization process but also the process specifying their gender.

Differential Psychology Essay Example

Differential Psychology Essay Example Differential Psychology Essay Differential Psychology Essay Differential Psychology studies the ways in which individuals differ in their behavior. This is distinguished from other aspects of psychology in that although psychology is ostensibly a study of individuals, modern psychologists often study  groups  or biological underpinnings of cognition. EXAMPLE In evaluating the effectiveness of a new therapy, the mean performance of the therapy in one  treatment group  might be compared to the mean effectiveness of a  placebo  (or a well-known therapy) in a second, control group. In this context, differences between individuals in their reaction to the experimental and control manipulations are actually treated as errors rather than as interesting phenomena to study. This is because  psychological research  depends upon statistical controls that are only defined upon groups of people. Individual difference psychologists usually express their interest in individuals while studying groups by seeking dimensions shared by all individuals but upon which individuals differ. Importance of individual differences Individual differences are essential whenever we wish to explain how individuals differ in their behavior. In any study, significant variation exists between individuals. Reaction time, preferences, values, and health-linked behaviors are just a few examples. Individual differences in factors such as  personality,  intelligence,  memory, or physical factors such as body size, sex, age, and other factors can be studied and used in understanding this large source of variance. Importantly, individuals can also differ not only in their current state, but in the magnitude or even direction of response to a given  stimulus. Such phenomena, often explained in terms of  inverted-U  response curves, place differential psychology at an important location in such endeavours as  personalized medicine, in which diagnoses are customised for an individuals response profile. Areas of study Individual differences research typically includes  personality,  motivation,  intelligence, bility,  IQ,  interests,  values,  self-concept,  self-efficacy, and  self-esteem  (to name just a few). There are few remaining differential psychology programs in the United States, although research in this area is very active. Current researchers are found in a variety of applied and experimental programs, includingeducational psychology,  Industrial and organizational psychology,  personality psychology,  social psychology, and  developmental psycholog y  programs, in the  neo-Piagetian theories of cognitive development  in particular.

images of music essays

images of music essays Music, is a word with several meanings, to some music is simply entertainment, and something they enjoy listening to when they are bored, of going out. For others it is an escape, a sanctuary away from the world, society, and the chaos that might surround their everyday lives. Music plays a very important role in our everyday lives; it can reflect how someone feels towards an individual or an object or it can evoke suppressed emotions. In general, music is a form of expression for ones feelings and emotions without having to say much. Music can be used for several different reasons, at several different occasions. Music at an Art Gallery is used to help the artist express his emotions and feelings derived from his work. Music at an elegant restaurant is usually soft, calming, music can be used to create a relaxed environment for an individual to enjoy their meal. Whereas, music at a Mexican restaurant or at a kids' restaurant is often lively and upbeat. At a party, however, Music is used to entertain, to make the occasion more enjoyable. A party can be called fun based on the social group, but in many cases the social group would not stick around if the music does not appeal to them. People have a variety of personality types, which can be reflected by the types of music they listen too. Some people enjoy a good rhythmic sound that they can dance to; they appreciate music like R In movies, plays and TV shows, music has more of a psycholog ...

Free Essays on Dr. Faustus

but little depth. As one looks at the little detail presented, and at the broad spectrum of his desires, it is easy to infer that Faustus has little real understanding either of magic or his desires. The second definition of conceit implies that the word is synonymous with fantasy. So one can then infer that Faustus is filled with this fanciful notion that is magic. â€Å"Resolve me of all ambiguities [†¦] and search all the corners of the new found world,† (Marlowe 1.1.81-85). His vague desires and huge expectations of magic as a device seem to make more sense if one looks at the idea Faustus is overcome by fantasy. Unfortunately the meaning of the work within the speech comes not only from its definition, but also form the context in ... Free Essays on Dr. Faustus Free Essays on Dr. Faustus In the last scene, the Devils carry Faustus into Hell after he fails to repent and ask God for forgiveness. The quest or thirst for knowledge leads Faustus on a slow decent into the depths of Hell. In order to understand the criticisms used by Marlow, one must first understand the period in which this piece was composed. Scholars who studied anything but the Bible where regarded as having hubris. Nowadays people view the quest for knowledge as noble and honorable. Intellects and scholars are considered necessary to our society and are usually well respected. The central criticism used throughout the play emphasizes the idea of an â€Å"unhealthy quest for knowledge†. This need for knowledge justifies the reason the whole play. Marlow’s criticism is church friendly, he agrees with the extremely powerful church. When this play was written in 1590, the church controlled everything, and they were the absolute authority. It was common practice in the middle ages that at any coronation, that the Cardinal or Pope would place the crown upon the head of the King or Queen, it was a powerful symbol of how even the power of the King came from God. Marlow had to deal with the intellectually and spiritually confining church. He wrote about what he could which was a religious play. Marlow sort of acts as the Church’s critic, he ends up condemning Faustus to Hell, after he signs a deal with the devil. The deal says that Faustus will be given twenty fours years of power and delight in exchange for his soul. The Good Angel and Evil Angel argue with Faustus whether or not to sign the pact with Lucifer. This is an example of one of the many chances that the good Doctor is given to repent and serve God. Faustus serves as an example to all watching the play, that you must repent now and throw yourself on the mercy of God. This is a universal teaching of the Church and Marlow was a member of the Church. He would more than likely insert this religiou... Free Essays on Dr. Faustus Dr. Faustus tells the story of a middle-aged man who, disillusioned by the futility and restraint of life, rejects reason and God in favor of the power supplied by the Devil. This descent calls into question the reason for the disillusionment and the damning choice of Diabolism. Certain words and specific thematic elements, within Dr. Faustus, provide an insight into the mind of the character. Dr. Faustus staunchly rejects his old beliefs of God, yet they still permeate his thoughts as seen through his speech and treatment of magic. His descent into darkness is not a passage into evil but tragic path of self-destruction. In the very beginning of Faustus’ speech he says, â€Å"How I am glutted with conceit of this,† (Marlowe 1.1.79). The word conceit in this instance elicits several meanings, two in particular will be investigated and their validity within the speech shown. The first meaning of conceit deals with the idea of understanding. Faustus, then, is full with the understanding of magic and its capabilities. Ultimately, though, he simply wants magic to satisfy his desires, as he goes on to describe in many words but little depth. As one looks at the little detail presented, and at the broad spectrum of his desires, it is easy to infer that Faustus has little real understanding either of magic or his desires. The second definition of conceit implies that the word is synonymous with fantasy. So one can then infer that Faustus is filled with this fanciful notion that is magic. â€Å"Resolve me of all ambiguities [†¦] and search all the corners of the new found world,† (Marlowe 1.1.81-85). His vague desires and huge expectations of magic as a device seem to make more sense if one looks at the idea Faustus is overcome by fantasy. Unfortunately the meaning of the work within the speech comes not only from its definition, but also form the context in ... Free Essays on Dr. Faustus DOCTOR FAUSTUS AS A MORALITY PLAY Doctor Faustus has many features of a morality play: the conflict between good and evil, the creation of Good and Bad Angels, the Old Man as Good Counsel, the pageant of the Seven Deadly Sins and the appearance of Faustus’ enemies to ambush and kill him. The conflict between Good and Evil was a recurring theme in the medieval morality plays. From this point of view, Marlowe’s play is a dramatization of the medieval morality play, Everyman. Doctor Faustus becomes a morality play in which heaven struggles for the soul of a Renaissance Everyman, namely Doctor Faustus. The Good Angel and the Bad Angel are characters derived from the medieval morality plays like The Castle of Perseverance. They are sometimes regarded as an externalization of the thoughts of Faustus. This is a twentieth-century view. The Angels are independent absolutes, one wholly good and one wholly evil. They appear in Doctor Faustus like allegorical figures of a morality play. They reflect the possibility of both damnation and redemption being open to Faustus. A close examination shows that the Evil Angel declines in importance as the play advances. The angles work by suggestion, as allegorical characters in morality plays do. The audience also observes the pageant of the Seven Deadly Sins in Doctor Faustus. This is another feature borrowed by Marlowe from the tradition of the morality play. In Marlowe’s play, to divert Faustus’ attention from Christ, his savior, Lucifer, comes with his attendant devils to rebuke him for invoking Christ and then presents the pageant of the Seven Deadly Sins as a diversion. Benvolio’s attempts to ambush and take revenge on Faustus is also a device taken from the medieval morality play. Faustus loses his head, only for it to be revealed as a false one. This theatrical device was originally used in the medieval morality play, Mankin...

Richard Nixon Effects on the Vietnam War Essay Example | Topics and Well Written Essays - 1500 words

Richard Nixon Effects on the Vietnam War - Essay Example The first and foremost issue that confronted Nixon was the massive casualties that occurred on either sides of the war. Moreover the moral decays evidenced in the events of â€Å"My Lai Massacre†, â€Å"Green Beret Affair† and civilian cost in the operation â€Å"Speedy Express† infuriated the silent majority of the American to raise their voice against the war.1 But such a demand from the American mass posed a great dilemma for Nixon Government. On one hand Nixon had to retain the sublimity of the US image in the power politics in the international field during the rising tension of Cold War.2 But it was not possible through a quick Military withdrawal from war. On the other hand, he had to pacify the outraged mob who massively could contribute to his failure in the next election in case he failed to manage a decent way-out while retaining the sublimity of the US image. At home Nixon’s dilemma was -as it is said in â€Å"Richard M. Nixon - The Vietnam wa r† says- that â€Å"If his plan involved escalation, Democrats could charge that he was abandoning attempts to reach a peaceful solution and could point to mounting American casualties and prisoners of war. If he negotiated a solution that led to the fall of the government in Saigon, Democrats could charge that he had abandoned an ally†.3 Indeed this situation was reflected greatly and played crucial role in shaping Nixon’s policy for the Vietnam War. Now though Nixon became successful to retain his position in the Oval Office in the election of 1973 and also to retain the US big-brother image in international power politics, he failed, to a great extent, to help the war. But in return he had to turn the upside of the US foreign policy down by sacrificing America’s image as the savior of â€Å"Democracy†.4 Nixon’s offensive stance, the â€Å"Madman† doctrine seems to lie at the root of all these failures, because it can be convened tha t his defensive stance would have helped more the causes of South Vietnam to survive as a democratic state than the â€Å"Madman Doctrine† could do. What Started the War? The root of the Vietnam War dates back in the year 1955. An in-depth analysis of the war is essentially bound to yield the fact that the war fairly turns from the colonial struggle of the French into the war of the US democratic interest. From the viewpoint of the US Government the US involvement in the war was meant to prevent the proliferation of communism over South Vietnam. But as per the North Vietnamese people as well as the common Vietnamese’s view, the war was the Vietnamese struggle against the colonial power, which was initially fought against the French. But later it turned against South Vietnam that was backed by the US Army. During the Cold War after the Second World War, the US Foreign Policy Makers concentrated their attention to hold the US power on the regional politics in Asia. As a legacy of this policy, the Johnson Government grabbed the opportunity to strengthen its hold on South Vietnam. Obviously the propaganda behind the US Military reinforcement was that â€Å"non-communist South Vietnam was invaded by communist North Vietnam and that the United States came to the aid of the â€Å"democratic† regime in the South†.5 According to Pilger, the US reason to involve in the war is still vague because the US involvement

Social, Political and Economic influence on Art Assignment

Social, Political and Economic influence on Art - Assignment Example In contrast, Beckett, (1994) argues that the Rococo art derived meaning from opposing the earlier era and its thematic representations. With progressive shift away from wealth and authority. The creation was associated with low touch and minimal design. It portrayed how civilian were reacting to the wealth associated with Kings and royalty instead focusing on normal societal order, creating with it a new and vibrant art style that was less wealthy but representing a frivolous style one that seemed unaware of social predicaments and championing its own gratification. .H. Fragonard, The Swing (figure 1) was one of the most famous paintings of the Rococo era. In this painting a lady is painted on a swing pushed by a bishop so that Ricardo Claude could see the legs. In can be analyzed that the lady has no ability of her mental faculties, essentially what she cares about is her environment. The tones used to represent the extreme sweetness with a light brush stroke. The painting therefore portrays a love affair between the lady on the swing and the man. The painting is conceived with deep symbolism of two small stones indicating a dolphin, and stone Cupid is symbolizing the love affair scene. The husband is placed at the back of the painting to suggest his unawares of her wife’s infidelity. The painter uses a typical rococo style by placing the woman on top of this love affair, a characteristic of rococo painting. The color and the tone are expressed by light brush strokes with an overflowing palette color displaying.

Challenges and Opportunities for Managers Essay Example | Topics and Well Written Essays - 500 words

Challenges and Opportunities for Managers - Essay Example Businesses that have a good crop of workers will outperform a company with subpar employees. The quality of the labor force influences on the performance of a company. Take for example two universities systems. One system is selective in its selection process of faculty member with a 90% doctorate rate among faculty members. This college pays its professor a median salary of $127,500. The second college does not emphasize college professors with doctorate studies. The average median salary at the second school was $65,000. Due to the difference in the composition of college professors between the two schools the university with greater credentials provides a higher quality of education. The higher salary offered by the first school made it easier for them to recruit professors with better credentials. Money or economic considerations are the top motivating factor for employees (Schermerhorn & Hunt & Osborn, 2003). Selecting employees that have poor skills or that are less qualified t han other candidates hurts the corporation. Managers are exposed to a higher workload because poor employees require a higher attention and supervision from the managers to ensure they perform at the highest possible level. Good employees on the other hand are typically self-motivated which saves managers time.

Voluntary Disclosure Reporting Program within a Safety Assurance Research Paper

Voluntary Disclosure Reporting Program within a Safety Assurance - Research Paper Example In the United States, they called Voluntary Safety Programs. In other words, they are particularly named Flight Operations Quality Assurance (FOQA), Line Operations Safety Audit (LOSA), Aviation Safety Action Partnership (ASAP), and Voluntary Disclosure Reporting Programs (VDRP) (Kelloway & Cooper, 2011). The absence of these "voluntary" programs, it would imply that the capacity for a specialist to have a fruitful SMS is restricted in that the reporting society and structure important to help and drive the motors of SMS (Safety Risk Management (SRM) and Safety Assurance (SA)) might not be set up. While these voluntary wellbeing projects are presently basically develop inside the U.s. Air transport industry their development has brought about information sources that, while extremely strong, are not organized to backing the framework wellbeing process that is so imperative for SMS to be fruitful or successful. As of now, the Safety Information being gathered inside the carriers brings about a colossal wellspring of information about the operation and the dangers/perils that are intrinsic inside. The accessibility of this data has become altogether in the previous 10-15 years. This is credited to the enormous endeavors of the business to create, push and secure these projects. The consequence has been an emotional change in mischance and episode anticipation. While it is difficult to demonstrate an immediate connection, the lethal mishap rate decrease in the previous 10 years, and the happenstance of the development and development of the Voluntary Safety Programs cant be released. It was resolved early that the simple some piece of the improvement of these projects was the obtaining of this data (in spite of the fact that any individual who has actualized one of these projects realizes that information securing is not an insignificant interest). What got obvious

BRIC Emerging Markets Essay Example | Topics and Well Written Essays - 3250 words

BRIC Emerging Markets - Essay Example In line with this, Lopez-Claros (2005) explains that the competitiveness of each nation to compete in the world market is not limited to their ability to maintan exchange rate competitiveness but also the importance of improving their productivitity in order to increase the businesses' return on investment and also improve the aggregate growth among the four countries' economy. As part of increasing the BRICs competitiveness against other countries around the world, enhancing one's knowledge on economic development could empower each nation to positively act upon the challenges associated with the challenges related to FDI and trade, political stability and sustainability in each nation (Lopez-Claros, 2005; Henisz, 2000; Olson, 1996; Bhagwati, 1989). Globalization strongly promotes the practice of free trading around the world. In line with this, balancing the volume of local and foreign trade activities is crucial in terms of maintaining a strong economic growth because allowing the import level of foreign goods to exceed the export level within a country is harmful in terms of the country's economic development (Bhagwati, 1989). Given that a country becomes very dependent on the importation of goods and services, it is likely that the country would experience slow growth and unemployment problem because of the significant decline in the demand for locally manufactured and provided goods and services (Bhagwati, 1989). A great imbalance between the import and export is enough to cause the sudden decrease in the countries' gross domestic product (GDP). (Campos & Coricelli, 2002; Boix, 1999) Political Stability The socio-political stability of Brazil, Russia, India, and China could significantly affect the economic development of each nation (Henisz, 2000) In line with this, several past research studies revealed that the governemnt's ability not to interfere with the private property rights of the businessmen is necessary in terms of maintaining the long-term capital investments necessary to enable the BRICs to experience a rapid economic growth (Henisz, 2000; Olson, 1996). Equally important for the continuous economic growth of BRICs, the government in each nation should develop and implement effective stabilization programs related to taxation, business regulation, and other relevant economic policies that could promote the increase in private investment (Henisz, 2000) aside from intervening on global trade activities like imposing import restrictions and providing export subsidies among others (Bhagwati, 1989). Whenever a new foreign business would enter the country, the government shuld impose a strict entry regulation in order to prevent the incidence of fly-by-night business operators (Djankov et al., 2002). With regards to tax policy, collected tax revenue should be invested in economic activities including the development of infrastructure, improvement in educational services, and investment on new technology in order to create new job opportunity and demand for the local products and services (Lopez-Claros, 2005). All these can be easily achieve

Voluntary Disclosure Reporting Program within a Safety Assurance Research Paper

Voluntary Disclosure Reporting Program within a Safety Assurance - Research Paper Example In the United States, they called Voluntary Safety Programs. In other words, they are particularly named Flight Operations Quality Assurance (FOQA), Line Operations Safety Audit (LOSA), Aviation Safety Action Partnership (ASAP), and Voluntary Disclosure Reporting Programs (VDRP) (Kelloway & Cooper, 2011). The absence of these "voluntary" programs, it would imply that the capacity for a specialist to have a fruitful SMS is restricted in that the reporting society and structure important to help and drive the motors of SMS (Safety Risk Management (SRM) and Safety Assurance (SA)) might not be set up. While these voluntary wellbeing projects are presently basically develop inside the U.s. Air transport industry their development has brought about information sources that, while extremely strong, are not organized to backing the framework wellbeing process that is so imperative for SMS to be fruitful or successful. As of now, the Safety Information being gathered inside the carriers brings about a colossal wellspring of information about the operation and the dangers/perils that are intrinsic inside. The accessibility of this data has become altogether in the previous 10-15 years. This is credited to the enormous endeavors of the business to create, push and secure these projects. The consequence has been an emotional change in mischance and episode anticipation. While it is difficult to demonstrate an immediate connection, the lethal mishap rate decrease in the previous 10 years, and the happenstance of the development and development of the Voluntary Safety Programs cant be released. It was resolved early that the simple some piece of the improvement of these projects was the obtaining of this data (in spite of the fact that any individual who has actualized one of these projects realizes that information securing is not an insignificant interest). What got obvious

What do you see as advantages & disadvantages of being native a Essay

What do you see as advantages & disadvantages of being native a speaker and a non-native speaker - Essay Example Native speakers of a language enjoy numerous advantages over their non-native counterparts who, subsequently, experience a range of disadvantages due to social exclusion, lack of any intense or ongoing semantic familiarity and the burden of social or ethnic otherness that finds itself replicated in language systems. Advantages also exist for non-native speakers however, as the concept of English as a 'global language' creates a simplified, secondary stream of English language communication. Native and non-native speakers therefore enjoy both positive and negative flow on effects from their degree of expertise or familiarity - and these effects vary as global language systems evolve. As the use of English spreads throughout the world and the concept of a 'global english' becomes more viable - a clear delineation emerges between native and non-native speakers of the promoted dominant language. There is a clear linguistic stratification within groups who are 'speakers' of a certain lang uage. Even within groups of native speakers there are cultural, socio-economic and micro-social dialectic particulars creating sub-categories of communication that produce exclusivity within even smaller groups.

The Revenue Essay Example for Free

The Revenue Essay Since Gavin was, a successful pharmacist and Stanley had in site on a great discovery this could be something great. They set up a small laboratory on the balcony of Mr. Herberts drugstore in Los Angeles to make the solution, which they named ALLERGAN ® Nasal Drops. Allergan has become a company not just for eyes but they also have patents for conditions, such as cervical, medical dermatology (Allergan Inc. , 2012) THE SUCCESS OF ALLERGAN 3 Assess how globalization and technology changes have impacted the corporation you researched. With approximately 10,500 employees and a presence in more than 100 countries, we work hard to make sure our products reach the people who need and want them worldwide. (Allergan 2012). Allergan has branched out into other treatments besides the eye care of dry eye, glaucoma, and other eye conditions. Now they treat cervical dystonia, which is breast asester blepharospasm, strabismus, upper limp spasticity, and facials. They also specialize in medical dermatology such as acne, psoriasis, severe primary axillary, hyperhidrosis, inadequately managed with urocogics and over active bladder and urinary incontinence. With Allergan having, a diverse approached helped how globalization and technology has impacted the company, based on their patent products that helps people live better and feel better. When needs are not meet they make sure they go beyond what is expected of them to keep up with the technology of the different products. Allergan has a partnership with the medical community. Having these partnerships helps the company come up with their own thoughts and insight of customer satisfaction by improving their product based their customer’s outcome. They provide customers with the tools and education needed to keep them updated on the latest information so the customer can informed their doctor of any decisions they make. (Allergan 2012) SUCCESS OF ALLERGON 4 Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns. According to Strategic Management 10th edition, 2013 above average returns were earned when firms are able to effectively study the external environment as the foundation of identifying an attractive industry. Hebert’s friend Stanley Bly sought to implement a strategy to reduce competitive rivalry and form a joint venture. Joint ventures increase profitability in this company. As stated below based on the 2012 annual report sales is expected to increase in the future and helps the company earn an above average return. For the full year of 2012, Allergan expects total product net sales between $5,650 million and $5,800 million. Total specialty pharmaceuticals net sales between $4,740 million and $4,850 million. Total medical devices net sales between $910 million and $950 million. ALPHAGAN ® franchise product net sales between $420 million and $440 million. LUMIGAN ® franchise product net sales between $620 million and $640 million. Restasis product net sales were between $750 million and $780 million. Botox product net sales were between $1,760 million and $1,800 million. Latisse product net sale were at approximately $100 million. Breast aesthetics product net was between $360 million and $380 million. Obesity intervention product net sales were at approximately $170 million. Facial aesthetics product net sales were between $380 million and $400 million. Non-GAAP cost of sales to product net sales ratio at approximately 14%. Non-GAAP was other revenue at approximately $90 million. Non-GAAP selling, general and administrative expenses to product net sales ratio at approximately 39%. Non-GAAP research and development expenses to product net sales ratio at approximately 16%. SUCCESS OF ALLERGAN 5 Non-GAAP amortization of acquired intangible assets was at approximately $25 million. This expectation excludes the amortization of certain acquired intangible assets associated with business combinations, asset purchases and product licenses. Non-GAAP diluted earnings per share attributable to stockholders between $4. 15 and $4. 19. Diluted shares were outstanding at approximately 308 million. Effective tax rate on non-GAAP earnings were at approximately 28%. For the third quarter of 2012, Allergan expects total product net sales between $1,370 million and $1,445 million. Non-GAAP diluted earnings per share attributable to stockholders between $1. 02 and $1. 04. (Allergan Report Second Quarter 2012) Allergans executive team comes together to collaborate by understanding and meeting the needs of patients. The team accommodates the needs of the patients that are not meet. â€Å"When fiscal, social and corporate responsibility, and listening to employees we share a unified vision of what it means to bring the best of medicine to life. We actualize this vision through the execution of our strategic objectives as a company, and consider it realized when innovative ideas are translated into products that make life better†. (Allergan 2012) SUCCESS OF ALLERGAN 6 Assess how the vision statement and mission statement of the corporation influence its overall success. The vision of this company is to meet with the medical specialists to find out needs that were not meet and to make a commitment to patience. They strategize their objective as a company and try to come up with new ideas that make their products better for their patients. â€Å"In partnership with the medical community, we bring to bear scientific excellence and rigor to deliver leading products that improve patient outcomes Customer Focus Every action we take is with an eye on the â€Å"Three P’s†: The patients who benefit from our products, the physicians who trust our products and the payers who recognize the value of our products. Impact We make an impact – going the extra distance to get the very best results, applying the highest standards to all that we do. People + Passion We succeed primarily through our people, whose talent brings quality to our work and whose passion brings commitment – not just from processes and structures alone. Collaboration We are committed to sharing our knowledge and collaborating as a team to reach common goals. We promote and encourage different personal and cultural perspectives that drive new thinking. Innovation We are uncomfortable with the status quo. We adapt, we improve, we have the courage to thoughtfully take risks as a team and seize new opportunities – for the company and ourselves. Integrity We get results the right way, without cutting corners. We are transparent, clear and respectful in our dealings with customers, co-workers and partners† (Allergan 2012) SUCCESS OF ALLERGAN 7 Evaluate how each category of stakeholder impact the overall success of this corporation. Stakeholders â€Å"Today, we have approximately 10,500 highly dedicated and talented employees, global marketing and sales capabilities. With a presence in more than 100 countries, a rich and ever-evolving portfolio of pharmaceuticals, biologics, medical devices and over-the-counter consumer products, and state-of-the-art resources in Ramp;D, manufacturing and safety surveillance that help millions of patients see more clearly, move more freely and express themselves more fully. (The World of Allergan) Allergan capital market shareholders have major suppliers like Bank of America, Merril Lynch, and Wells Fargo. The product market stakeholders are the customers that Allergan meets the needs of when others cannot meet it. Their supplies are Ramp;D who staffing demands has grown since being outside the US has grown by 20 percent in the last couple of years. Based off the company wanting the best product for the best prices for the good and services they provide. This also keeps the customer and the stakeholder happy. Organizational Stakeholders; they also support local market development by temporarily having their employees in start-up markets and soon move to a more advanced one. The executive leadership committees reward their employees with a Hidden Gem Award, quarterly. This award program recognizes and rewards employees who embody Allergans spirit of innovation and serve as an example and inspiration to their fellow colleagues†. They also reward those who are contributing to the business. (Allergan 2012) SUCCESS OF ALLERGON 8 Reference (2009). Allergan Inc. Innovative Sourcing for an Innovative Company, Clarkson Consulting. www. allerganviews. co Pyott, David. (2012) Allergan Performance Re port

Conventional Wisdom Society

Conventional Wisdom Society Introduction The term conventional wisdom is one that has raised a flurry of social indecisions in the past and the present. John Kenneth Galbraith coined it the year 1958. It refers to the belief that is now being propagated amongst the society until it is now believed to be true by the society or around certain domains. This term refers to beliefs, rumors that have for a long time been propagated around the society. This term is referred to as outdated because the issues being raised are not validated by any method be it scientific, mathematical or any other way that may prove that they are true or are of any significance to society as a whole. This is true until now because as we can see it today, reports that are being flouted it the public domain about certain individuals or certain issues that affect the society stay on so long that that people tend to believe more in the rumors than concentrate on the issues that affect the society. Therefore it means that the rumors can change as time goe s by depending on the keepers of the outdated information. However, because of the impact conventional wisdom has had on the society at large, and now that it has found its way in to the academic and professional fields, it is fare that it is pinned in the annals of history as a topic that can be used to accredit things that have taken place in the past (around 1838) and be able to make appropriate studies today. This term might be true or not true, but regardless of the real meaning of the story, one may be mesmerized by the kind of reception that the information is given by the society. The big question that begs is, â€Å"how does conventional wisdom make its way in our society?† The conventional wisdoms are deposed, phased out by new ideas, and the new conventional wisdom is treated in the same breadth in place of the preceding one, there may yet be some remaining connection to the previous system. Impact of conventional theory in the society Conventional theory has instigated high controversies especially in professions and academic circlers. It is a great barrier to formation of new theories and hypotheses. This is because it provides a view that is outdated and yet society seems to have embraced it. However in other circles like the religious and social circles, it acts as a pillar that is leaned on to enhance interactions between persons that share similar beliefs and values. Debate is still high on whether to embrace the concept of conventional wisdom amongst us as a people. Reasons why conventional wisdom still exists People have heard of one issue or another as being told since they were born. Many stories have been told, for example the story on Robinson hood and his excellence as a hero who promotes heroic stunts that are against the law but still manage to survive. The society in which a person lives Because people tend to remain innovative and creative, one may fin an assessment of a certain topic to be almost the same as other issues that are real in the natural world. Because of such kind of an assessment, the individual tends to believe more in this finding and influence other people closer to him to create sense out of the issues that this individual is trying to portray to them. There is also the issue of role models. Nowadays any person that is successful in our society is regard as a role model for the younger generation without regard for the details about the person. This people find easy targets in the people who look up to them because they can easily spread conventional wisdom on the issues that may be of great interest in their opinion Media and public creative arts performances People may also try to stick to some kind of belief because it was presented in the media or some kind of broadcast that has been trusted by society as informative. This is a very strong force to reckon with especially in the 21st century. The modern world relies on the media for almost most information that they need to know. For this reason, the media has been granted the ‘god status, as all information is taken in without criticism. The cinema halls are joining in, because most people now enjoy their leisure time in the cinemas. The cinema has been know as a mode of passing educative information to the public. It means if the cinema has some information that is not true, m some individuals may sanction it as holy and carry it as the truth. Examples of conventional wisdom Conventional Wisdom about Religion and Politics Religion acts as course if inspirational source for the public. People frequent the places of worship to find messages that can uplift their way of life starting from the spiritual life, to politics and other issues in the society. The religious leaders take these opportunities to assert some this that they believe should be the way society has to be shaped towards thus creating the effect that will soon are felt all across the society. The preachers educate the large audiences in the worship centers and mobilize the crowds towards certain premeditated directions. Today in the churches, there are several politically sensitive messages that are delivered in sermons all frequently and in broader terms that could not be thought of by the normal person. It is in view of the majority of religious individuals that these kinds of message are meant to solve social injustices and social values that change humanity. However, this fact has led to the dissemination of certain information to the public domain that is continually affecting the political scene all over the world. The church today is made up of an open loop of people who are bound by very strong beliefs also influenced by the frequent interactions that they have within the church fraternity (Carter, I. J.). These groups of people form a unit of persons with motivation driven by common values and perceptions about different issues that take place in the society today. Churches are the highest centers where conventional wisdom are passed most (White 1968). The conventional wisdoms are deposed, phased out by new ideas, and the new conventional wisdom is treated in the same breadth in place of the preceding one, there may yet be some remaining connection to the previous system. Conventional wisdom on education According to Thomas Jefferson, the process of schooling today was based on the principle of use of force. In this case students are forced to go to school, take assignments, and sit for exams and in worse scenarios, the admittance of students to schools through coercion (Koller, N. B. 2005). In defying this conventional wisdom he provides a seven step plan of action which would guide the education system in the state of Massachusetts. According to Jefferson, a school going child has only three years to fully grasp the general concepts of life that would enable him to make judgments, do arithmetic problems and accumulate enough history to enable the to be able to be better judges of their actions and those of the people that are around them. Conventional wisdom on economics Forecasting is always the norm in the economics. Forecasting in economics is an important concept that may be used in realizing new developments than are likely to occur in the market to prevent against unforeseen complications. In depth research has been made on the kind of research that is being conducted by the scientists be it formal or informal. Scientist who carry out the forecasting of economic trends often insist that they can make consistent and true predictions fore the market as long as the trends in the market continue in a similar manner. Conventional wisdom has always been that the forecasters are the only persons who can deduce the trends of the market. However, contrary to this outdated notion is that the trends in the market depend on a number of factors that are natural and cannot be based on numerical values par se. They have difficulty in identifying the changes in the market trends. The idea is to forecast how trends will change and more important is the time, economy scientists have failed at achieving this forecast (Cocker et al. 81). There is the conventional wisdom that the human population is growing highly and they might just overwhelm the resources that are available on earth. Furthermore these claims were complemented by the fact that the human race may be consuming this resource to their death. This notion tries to send the message that the world is locked with a static amount of resources that might just be used up so nothing remains of it There are several errors in this argument, since it has not been proven. However the human population has continued to believe in this notion.  This argument is erroneous because of the assumption that the population in the world continues growing while the resources remain static. Nevertheless the continued growth of the human population results into more knowledge and more provision of labor in the market. We are also thinkers, creators, and producers.   When there are more people, there are new ideas and overall productivity/efficiency increases.   With more people we can do things more efficiently, using fewer resources in the process. In addition, there is the process of substitution.   When there is shortage of certain resources in the market in creates avenues for price rises, creating an inducement to alternate a cheaper resource in the market. Entrepreneurs find substitutes and use them to cover the shortage. The important factor is that the purpose of the product is not lost at any cost by the scarcity of the other.  In the sixties the industries and experts said that the world was running out of copper wires. There was an increase on the prices of the copper. Research was the initiated into alternative ways of transmitting information. It can also be noted that the plastics replaced the use of metal when there was worries that the metal could run out.  Many examples exist and will continue reoccurring in new forms that cannot be predicted for now (Dixoon Research). Advantage of the existence of conventional wisdom It has created legend acting as a subject identified to them. It is use to gauge normative characteristics in individuals within the context of professionals. It provides an opportunity for bonding and interaction within the society and in professional fields. Disadvantages It propagates a culture which induces lack of growth since in acts as a hindrance to development. Their existence only provides an opportunity for more new conventional theories It reduces the opportunity for innovation and creating since the inventions tend to be pegged on these conventional wisdoms. Conclusions and recommendations The world today is different smaller units which are connected by social interactions and collaborations. There are also many issues that affect the world today ranging from politics, religion, environment and health. It is in the best interest of humanity and the world as a whole to focus on these issues and provide solutions to them. By perpetuating conventional theories in certain sectors hinder the progress for provision of solutions. In some sectors there is observation of high interactions and collaborations. Therefore the human population should be able to distinguish when and where to entertain these conventional theories for the betterment of the world as a whole. Works cited Carter, I. J. Applicant study and professional sociology: Transposition and transformation depictions of daily life. Existing Viewpoints in Social Theory 5:71-100. 1984. Cocker et al. Unconventional perspectives of political conduct: Churches, neighborhoods, and individuals. Journal of Politics 25(3): 81. 1993. Dixoon Research. The Effectiveness of conventional wisdom: objective approach 2000. 28 july.2008. http://www. dixoonresearch.co.uk Koller, N. B. 2005. 28 july.2008. http://www.currentsocietalview.gov.uk/legislation/equal_op_act.htm

Understanding and Preventing Child Abuse and Neglect Essay -- Preventi

â€Å"Childhood should be carefree, playing in the sun; not living a nightmare in the darkness of the soul.† -- Dave Pelzer, A Child Called "It"   Ã‚  Ã‚  Ã‚  Ã‚  Child abuse, the physical and/or emotional abuse of a child by a parent, guardian, or other person, is a major problem in the United States. Child abuse, including sexual abuse, beating, and murder have increased and it is believed that many cases go unreported. Another for of child abuse is child neglect, which includes malnutrition, desertion, and inadequate care for a child.   Ã‚  Ã‚  Ã‚  Ã‚  Efforts have increased on the primary prevention of child abuse. This must be started on many different levels before it can be successful. Prevention plans on a social level include increasing the economic self-sufficiency of families, preventing the birth of unwanted children, making health care more accessible, expanding and improving coordination of social services, improving the identification and treatment of psychological problems, and alcohol and drug abuse, and providing more affordable child care. Prevention plans on the family level include helping parents meet their basic needs, identifying problems of substance abuse and spousal abuse, and educating parents about child behavior, discipline, safety, and development. Primary prevention is to prevent the disease before it happens and reduce the chances of child abuse or negligence from happening.   Ã‚  Ã‚  Ã‚  Ã‚  Between 1995 and today child abuse cases have increased by more than fifty percent. More than thirty-five percent of which were confirmed. Each year one hundred and sixty thousand children are abused severely, even to life threatening extents. One thousand to two thousand children are killed resulting form child abuse. One of twenty murder victims is a child. Murder is the fourth leading cause of death in children from ages five to fourteen. The murder of a baby within the first twenty-four hours of life, Neonaticide, accounts for forty-five percent of children’s death.   Ã‚  Ã‚  Ã‚  Ã‚  Most child abuse occurs in the home and is started by someone who is known and trusted by the child. Abuse in day care center and foster car settings are only a small part of confirmed cases, but are more widely publicized. In a household where spousal abuse takes place, child abuse is fifteen percent more likely to occur also. Children are three times more likely to be abused by father rather than mot... ...education   Ã‚  Ã‚  Ã‚  Ã‚  Number of children -Identify families with problems of:   Ã‚  Ã‚  Ã‚  Ã‚  Substance abuse   Ã‚  Ã‚  Ã‚  Ã‚  Domestic Violence   Ã‚  Ã‚  Ã‚  Ã‚  Mental health -Offer new parents   Ã‚  Ã‚  Ã‚  Ã‚  Services of a social worker   Ã‚  Ã‚  Ã‚  Ã‚  Long-term home visitation   Ã‚  Ã‚  Ã‚  Ã‚  Parenting classes -Educate new parents regarding   Ã‚  Ã‚  Ã‚  Ã‚  Developmental tasks of children Age-appropriate anticipatory guidance Nutrition and feeding problems Safety Discipline -Discourage corporal punishment -Survey parents to identity health issues that are of interest to them -Support universal health care for children -Advocate for community respite care for parents -Advocate for community alcohol and drug treatment, mental health, and spouse and child abuse centers.   Ã‚  Ã‚  Ã‚  Ã‚  Child abuse is a complex problem with many causes, it is important that people do not take a negative attitude toward its prevention. Although the absence of strong evidence to guide preventive efforts, society can do things to try to prevent abuse. Showing concern for the parents or care givers and increasing attempts to enhance their skills as parents or care givers may be able to help save our most vulnerable people, the children, from the nightmare of abuse and neglect.

Hopelessness in Albert Camus The Plague and Samuel Becketts Waiting for Godot :: comparison compare contrast essays

Hopelessness in Albert Camus' The Plague and Samuel Beckett's Waiting for Godot  Ã‚   Does Existentialism deny the existence of God? Can God possibly exist in a world full of madness and injustice? Albert Camus and Samuel Beckett address these questions in The Plague and Waiting for Godot. Though their thinking follows the ideals of existentialism, their conclusions are different. Camus did not believe in God, nor did he agree with the vast majority of the historical beliefs of the Christian religion. His stance on Christianity is summed up most simply by his remark that "in its essence, Christianity (and this is its paradoxical greatness) is a doctrine of injustice. It is founded on the sacrifice of the innocent and the acceptance of this sacrifice" (Bree 49). Camus felt that Jesus Christ was an innocent man who was unjustly killed. This does conflicts with all of Camus' values. However, Camus did not believe that Jesus was the son of God. Camus' inability to accept Christian theology is voiced in The Plague by Riex and juxtaposed against the beliefs preached by Father Paneloux (Rhein 42). Paneloux's attitude toward the plague contrasts sharply with Rieux's. In his first sermon, he preaches that the plague is divine in origin and punitive in its purpose. He attempts to put aside his desires for a rational explanation and simply accepts God's will. In this way he is not revolting and therefore falls victim to the plague. Father Paneloux's belief that there are no innocent victims is shaken as he watches a young boy die of the plague. Camus purposefully describes a long, painful death to achieve the greatest effect on Paneloux: "When the spasms had passed, utterly exhausted, tensing his thin legs and arms, on which, within forty-eight hours, the flesh had wasted to the bone, the child lay flat, in a grotesque parody of crucifixion" (215). Paneloux cannot deny that the child was an innocent victim and is forced to rethink his ideas. During his second sermon, a change is seen in Father Paneloux. He now uses the pronoun "we" instead of "you," and he has adopted a new policy in which he tells people to believe "all or nothing" (224). Father Paneloux, as a Christian, is faced with a decision: either he accepts that God is the ultimate ruler and brings goodness out of the evil that afflicts men, or he sides with Rieux and denies God.

An analysis of the current activities of Cherwell District Council’s Environmental Services Department Essay

1.0 Background Cherwell District Council’s Environmental Services Department is made up of two sections (Environmental Services and Amenity Services), which deliver a wide range of diverse services (see Table 1). Table 1. Services offered by the Environmental Services Department. Environmental Services Amenity Services Food Safety/Health and Safety in businesses Waste Collection/Recycling Animal Welfare/Dog Warden Service Street Cleaning Pollution Control/Noise Nuisance Pest Control Service Health Promotion and Disability Issues Environmental Strategy/Agenda 21 This report looks at some of the services provided by the commercial team within environmental services who are responsible for food/health and safety law enforcement, infectious disease control, food/water sampling, licensing/registration, complaint investigation and offering information and training. 2.0 Introduction The majority of the activities of the commercial team are mandatory imposed on the Council by statute such as the Food Safety Act and the Health and Safety at Work etc Act. The section’s activities are also monitored through quarterly reports to the Chief Executive of the Council, the Food Standards Agency and The Health and Safety Executive. Despite the regulatory function of the section which is primarily the enforcement of the law, it none the less provides a service which is described as â€Å"the combination of outcomes and experiences delivered to and received by a customer† (Johnson & Clark, 2001 p9). Figure 1 lists some of the aspects of the service experience, which can be used when assessing the quality of the service provided. * the extent of personalisation of the process * the responsiveness of the service organisation * the flexibility of customer-facing staff * customer intimacy * the ease of access to service personnel or information systems * the extent to which the customer feels valued by the organisation * the courtesy

Macroeconomics Living Standards

1.   Define the GDP price index.   Identify the person(s) who gave this idea. A GDP price index is a measure of the price of a specified collection of goods and services in a given year as compared to the price of an identical or highly similar collection of goods and services in a reference year. William Stanley Jevons (1835-1882) provided the earliest contribution to the development of index numbers. Later Wesley Clair Mitchell (1874-1948) contributed broader efforts to gather statistical data and improve economists' ability to assess economic well-being. 2. Define find the concept and measurement of `Business Cycles. Identify the person(s) who gave this idea. Economy normally goes through a series of cycles, of booms and depressions condition. For example, a slowing business activity may undergo revival activity which in turn results in business prosperity, prosperity then may breed economic crisis, economic crisis then leads to depression, after a long period of depression it may then go back to some revival activity which goes back to the same cycle. Business cycles could represent the most serious of economic instability. Survey data and cyclical indicators are the most effective measurements of business cycles. This would allow prediction of economic crisis for prevention purposes. The economist who contributed the most to this idea of business cycles is Wesley Clair Mitchell (1874-1948).   John Maynard Keynes formalized the analysis of business cycles. 3. Define the idea of `real interest rates’. Identify the person(s) who gave this idea. The â€Å"real interest rate† is calculated from the nominal rate of interest, adjusted for compounding, minus the inflation rate. Real interest rate is will depend primarily on the volatile inflation rates which poses some risk on borrowers and lenders. The person who gave meaning to ‘real interest rates’ was Irving Fisher (1867-1947). The increase in nominal interest rates in anticipation of inflation is even called as â€Å"Fisher Effect† because of his contribution. 4. Indicate who first advanced the modern theory of business cycles and where he taught. John Maynard Keynes contributed the most on the advancement of modern theory of business cycles. He lectured in Cambridge. References: C. MacConnell, S. Brue (2005). Economics: Principles, Problems, and Policies, 16/e. Origins of Idea (Chapter 7). Retrieved January 7, 2007 from http://highered.mcgraw-hill.com/sites/0072819359/student_view0/chapter7/origin_of_the_idea.html C. MacConnell, S. Brue (2005). Economics: Principles, Problems, and Policies, 16/e. Origins of Idea (Chapter 8). Retrieved January 19, 2007 from http://highered.mcgraw-hill.com/sites/0072819359/student_view0/chapter8/origin_of_the_idea.html

Counselling young people Essay Example | Topics and Well Written Essays - 2500 words

Counselling young people - Essay Example Erikson developed eight psychosocial stages that humans encounter throughout their life. The first stage, Trust vs. Mistrust, occurs from approximately birth to one year. Erikson (1950) defined trust as an essential trustfulness of others as well as a fundamental sense of ones own trustworthiness. He thought that an infant who gets fed when he is hungry and comforted when he needs comforting will develop trust. He also said that some mistrust is necessary to learn to discriminate between honest and dishonest persons. If mistrust wins over trust in this stage, the child will be frustrated, withdrawn, suspicious, and will lack self-confidence. The second stage, Autonomy vs. Shame & Doubt, occurs between ages two and three. During this period it is important that the parents create a supportive atmosphere in which the child can develop a sense of self-control without a loss of self-esteem. Shame and doubt about the childs self-control and independence occur if basic trust was insufficiently developed or was lost such as when the childs will is broken by an over controlling parent. In this stage, Erikson said the child encounters rules, such as which areas of the house he is allowed to explore. The third stage, Initiative vs. Guilt, occurs between ages four and five. This is the stage in which the child must find out what kind of person he/she is going to be. The child develops a sense of responsibility that increases initiative during this period. If the child is irresponsible and is made to feel too anxious then they will have uncomfortable guilt feelings. Erikson (1950) believed that most guilt is quickly compensated for by a sense of accomplishment. Eriksons fourth stage, Industry vs. Inferiority, occurs between six years and puberty. This is the period in which the child wants to enter the larger world of knowledge and work. One of the great events of this

Cubism and Fauvism Essay Example | Topics and Well Written Essays - 1500 words

Cubism and Fauvism - Essay Example By means of comparison, fauvism was a form of artistic representation in which strong and unnatural colors for a particular object or individual utilized; with the specific goal of evoking strong emotions. Naturally, the utilization of 3-D imagery was all but nonexistent within this particular approach to artistic representation. A prime example of fauvism in artwork can be seen with regard to Henri Matisse’ â€Å"Woman with a Hat†. Whereas the analysis has thus far focused upon the level of dissimilarity that exists between these two particular approaches to artistic representation, it must be noted that a peculiar similarity has to do with the fact that both of these are forms seek to represent meaning and understanding based upon different norms Michael and at least as compared to what had been represented as art for many generations and years prior to the advent of these two approaches. In essence, both of these approaches are similar due to the fact that they seek to represent meaning in a new and contrasted manner as compared to the way in which previous artists have described the world. Regardless of the definitions that have thus far been given, perhaps the greatest similarity that exists between these two art forms has to do with the fact that they were both new and expansively modern means of representing the world; means that prior artists had not considered and that were, at that time, considered as â€Å"avant guarde†. No matter what metric is analyzed, the Great Depression was an extremely difficult time.

Compare 2 Films Term Paper Example | Topics and Well Written Essays - 2500 words

Compare 2 Films - Term Paper Example Perhaps most notable among the two films is that they embody the underlining touches of the auteur. Auteur theory was perhaps most seminally articulated by Andrew Sarris in his Notes on Auteur Theory. In this essay he considers earlier formulations of the auteur theory, dating back to its consideration by Andre Bazin in Cahiers du Cinema who indicated that while cinema, as compared to painting or the novel form, is more a collaborative element, there is nonetheless a distinct feature of artistry that can be tied to the individual director. In comparing him to director George Cukor, Sarris even speaks of the auteur tendencies of Ingmar Bergman. Sarris extends this articulation, adding his own theoretical elements. He states, â€Å"Over a group of films a director of films, a director must exhibit certain recurring characteristics of style, which serve as his signature. The way a film looks and moves should have some relationship to the way a director thinks and feels† (Sarris, pg. 662). Sarris goes on to further elaborate on this theoretical formulation by indicating that the films of an auteur explore a certain personal concern that he equates to some degree with the singular aspect of the soul. It follows that auteur theory consists of both the external elements of technique, and the internal elements of personal vision. One of the primary elements of the auteur is that their personal style and vision is not expressed simply through one film, but comes to be a characteristic element throughout their work. Ingmar Bergmans work clearly meets this criteria. As one examines another of Bergmans seminal films – the Seventh Seal – in regards to Bressons work in the Trial of Joan of Arc its clear that there are both stylistic and thematic tendencies that demonstrate the films as elements of an auteur in the classic sense. In considering the Seventh Seal

Victim Advocacy Essay Example | Topics and Well Written Essays - 1000 words

Victim Advocacy - Essay Example Victim Advocacy involves the arguing or pleading in favour of a case. It is giving active support and promoting the victims’ interests, defend and uphold them as right or valid. Victim advocates focus on promoting victims’ rights and needs, and making sure that their opinions are considered during the drafting of policy and legislation affecting them (Ido Foundation, 2012). Being United States’ leading advocacy and resource organization for crime victims, the National Center for Victims of Crime helps many victims: understand their options and legal rights; overcome trauma caused by crime; access victim emergency and compensation assistance; device safety plans; and locate appropriate services locally (The National Centre for Victims of Crime, 2012). ‘The National Center for Victims of Crime’ advocates for the rights of victims, serves as an information source on issues of victims, and gives professional training to people who interact with the victi ms (Womens health.gov, nd). Its vision was inspired by a family tragedy: Alexander Auersperg and Ala Isham started the Center in 1985, originally as the Sunny Von Bulow National Victim Advocacy Center. They were motivated by the victimization of their mother and the traumatic experience the family endured with the justice system. ... It secures resources for crime victims by committing to the increase of crime victims’ federal funding and ensuring that state sources of funding are protected.  It has expanded and strengthened the rights of crime victims in the juvenile, criminal, administrative, and civil justice systems.  It promotes discussions about underserved and emerging crime victims’ issues. The Center values training and education as mechanisms for improving the treatment and understanding of crime victims. Programs and training activities have been developed by the center to act as a resource for professionals who represent the perspectives of the victims, develop services, foster for change, and raise awareness (The National Centre for Victims of Crime, 2012). The National Center for Victims of Crime holds topic-specific and general conferences to emphasize on the multidisciplinary idea of current research sharing practices, and the effective policies and programs which are research-in formed, evidence-based, and victim-centered. These conferences act as victim service forums for policymakers, professionals in criminal justice, researchers, and allied practitioners to build collaborations and share developments. The center also has a DNA Resource Center which acts as a source for information, technical assistance, and training about DNA use in the justice system. Its mandate is to help professionals of criminal justice and victim service to understand DNA databases, forensic DNA, and nurse examiners’ roles in helping DNA exonerations survivors. This project has a role of ensuring that allied professionals and victim service have up-to-date and accurate information in order to

Discuss critically the assertion that revolutionary processes in the Essay

Discuss critically the assertion that revolutionary processes in the Arab world have reached maturity due to the crucial role pl - Essay Example The advent of new media has made it easier for people and parties to gather and use information, and spread as far and wide as they want (Anderson and Eickelman, 2003: 39). Today, social media platforms such as Facebook and Twitter have united millions of people, especially those with common interests and agendas. These platforms allow people to share ideas, thoughts and sentiments and discuss them with people interested, a process usually referred to as cyber activism. This activism has even made online political discussions possible. The Arab World countries have however, found new use for the new media. For them, their smart phones, twitter and Facebook are not just used for leisure, sharing, commenting and following, they have become their tools of liberation, their weapons against dictatorial regimes and a platform for gathering people towards mass action and collective responsibility (Anderson and Eickelman, 2003: 39). For these countries, it is a time for revolution, a time to change their lives, change corrupt regimes and establish a whole new season of leadership. The question is, is it right to say that the Arab world has reached its maturity in revolutionary processes due to the roles played by the new media? This is the question that this work seems to find an answer to. To do this, some case studies of events and countries where social media has been used to foster revolution, then an analysis of all the cases shall be done and a conclusion drawn. The 2010 Tunisia Revolution It all started when a street vendor in Tunisia, Mohamed Bouazizi set himself ablaze on claims of harassment by officials of the municipality. The updates of these images on the social media not only went viral but it also attracted emotional and harsh comments from the people, all attacking the government. This horrible police action laid the foundation of the revolution. The revolution, also commonly referred to as the Jasmine Revolution took place from 18th December of 2010. Some of the reasons why the protestors took to the streets included unemployment, inflation especially in the food sector, curtailed and restricted freedom of speech, unhealthy living conditions, police brutality among others. During the protests, which went to as far as past March of 2011, many people died and others injured. To the activists and non conformers, they wanted nothing less than the step-down of the then president, Zine EL Abidine Ben Ali. He had exercised his dictatorial rule for over 23 years since his election in 1987. The revolutionary protests in Tunisia took place in form of strikes, online activism, civil resistance and disobedience among others. When the government realized that the protestors were not willing to back off or retreat, Ben Ali finally stepped down on 15th January 2011. Foud Mebazaa then became the acting president, and the protestors demanded that elections be held in sixty days. All the RCD members were removed from government but the protests d id not subside, resulting to the resignation of the prime minister. Tunisia opened the gate for the Arab world uprisings and revolutions, which have seen huge and immense changes in the dictatorial regimes. The revolution became famously known as the Twitter revolution, where the protests claimed that they were tweeting out the tyrants .To them, they were ready to bring change to the country and fight for democracy. The new media was vastly and widely used to propagate and call for mass action. At then, Tunisia had become a center of focus in

Born Global Firms Essay Example | Topics and Well Written Essays - 2500 words

Born Global Firms - Essay Example These firms are established to go global from the first day with a general view that the world is a single market and not an extension of the domestic market. Currently, there is a rapid increase in these firms, most of which have their origin from developed economies. Most of these firms are technological in nature and take advantage of the high technology developments in these countries. However, the firms are not limited to technology but are distributed across other areas as well. This report seeks to understand born global firms to details regarding their formation and the mode of operation. Born Global Firms Introduction Born global firms are business entities that are formed with the single purpose of doing business internationally. From its formation, a born global firm has the main objective of attaining a competitive advantage from harnessing resources and selling its products in many countries, and in most cases, these firms go global within their three years of inception. Multinationals are usually referred to as global firms, though there are major differences between multinationals and born global firms. ... Therefore, the main differentiating factor in these firms is that they have a borderless worldview and all their strategies are geared towards achieving a global presence. In this report, born global firms will be investigated in detail to understand the reasons behind the rapid increase in such firms in the recent past, how the companies undertake their operations, their features and the challenges that these firms face in their operations. The aim of this paper is to derive a better understanding of born global firms, the mode of operations in the global market and their differences from the conventional multinational organizations. Background study Michael Rennie coined the born global tag name in 1993 after studying a new concept of new firms that were established with the single purpose of competing on a global scale to harness resources in a number of countries at the same time (Jones et al., 2011). The interesting aspect of these firms is in the way a small firm is established with the single intention of meeting the varying needs of customers on a global scale. Such an approach requires a new focus in understanding the concept behind internationalization of firms and the need to attain a global status today. The new concept of a born global is to satisfy the need of customers on a global scale from its first day of inception, in that the firms are internationalized by design and not by emergence (Jones et al, 2011). In international trade models, a firm wishing to go global has to outlay the initial investment and make the entry costs before it commences operating globally.  

Oregon Wines Essay Example for Free

Oregon Wines Essay Although winemaking dates back to 1840’s, in Oregon, commercial production began in 1960’s (Hall). Having a relatively short history of 50 years, today, Oregon is the third largest wine producer state of United States. As of 2009, the state hosts to 453 wineries which are mostly small and family-owned (Wine Communications Group). History of the Oregon Wine Industry The first grape plantation in the region was made by horticulturist Henderson Luelling, in Willamette Valley by 1847. By the 1850’s Peter Britt started growing wine grapes in his Valley View Vineyard, today’s Applegate Valley. According to the census; in 1860, wine production was 11,800 litres (2,600 gallons) in Oregon (Hall). By the 1880’s, Edward and John von Pessls planted Zinfandel, Riesling, and an unkown variety of Sauvignon in southern Oregon. At the same times in the north, in Willamette Valley, Ernest Reuter has been growing Klevner wines which brought him a gold medal at St. Louis World’s Fair of 1904 (Hall). The wine industry in Oregon closed down in 1919 because of the Prohibition. It revived by the late 1930’s as a fruit wine-based producer region. At that time there were only two producers, Louis Herbold and Adolph Doener growing grapes. Oregon’s wine industry was also damaged by the success of California winemakers (Hall). The rebirth of Oregon wines dates back to 1961, when Richard Sommer founded Hill Crest Vineyard near Roseburg. Although the production was based on Riesling, he also planted some Gewurztraminer, Pinot Noir, Chardonnay, and Cabernet Sauvignon. In 1965, David Lett, the owner of Eyrie Vineyard, planted his first Pinot Noir near Convallis and after 1966, continued the production at Willamette Valley in the Dundee hills. This was the beginning of the era of Pinot Noir which Oregon is nowadays famous for (Hall). By the 1970’s many winemakers immigrated to Oregon from California. Some of them where David and Ginny Adelsheim, Dick Erath, Dick and Nancy Ponzi, Jerry and Ann Preston, Pat and Joe Campbell, Susan and Bill Sokol Blosser and Myron Redford. However, David Lett was the one who placed Oregon on the world’s wine map. In 1980, 1975 Eyrie Vineyard’s South Block Reserve Pinot Noir came second in the grand tasting of wines sponsored by the French Gault Millau guide and this called the attention of press to Oregon as a wine producer state (Hall). In 1990, Oregon was hosted to 70 wineries and 320 growers in 5,682 acres vineyard. In the early 1990s, Oregon wine industry got into the danger of Phylloxera infestation which was prevented quickly by the use of resistant rootstocks. Some beneficial laws for winemakers were enacted by the Oregon Legislature in 1995. For instance, direct in-state shipment from wineries to customers and in-store tasting were legalized (Chemeketa Community College). In 2000, the number of wineries had increased to 135 and 500 growers had been engaged in grapery in 10,500 acres vineyard. In the 2000’s producers have began giving importance to green wine production in Oregon (Chemeketa Community College). An Oregon non-profit organization, Low Input Viticulture and Enology, Inc. , has been certifying wineries for meeting certain environmental standards (Low Input Viticulture and Enology, Inc. ) In 2005, there were 314 wineries and 519 vineyards in Oregon (Chemeketa Community College). Grape Varietals Grown in Oregon Red Wine Varieties| White Grape Varieties| Baco Noir| Chardonnay| Barbera| Chenin Blanc| Black Muscat| Early Muscat| Cabarnet Franc| Gewurtztraminer| Cabarnet Sauvignon| Huxelrebe| Carmine| Melon| Dolcetto| Muller Thrugau| Gamay Noir| Muscat Canelli| Grenache| Pinot Blanc|. Leon Millot| Pinot Gris| Malbec| Riesling| Marechal Foch| Sauvignon Blanc| Merlot| Scheurebe| Petit Verdot| Semillon| Pinot Meunier| Viognier| Pinor Noir| | Sangiovese| | Syrah| | Zinfandel| | (Bernard’s Wine Gallery) Types of Wine Produced in Oregon In Oregon, wine production is mostly based on Pinot Noir and the state is one of the first Pinot-producing regions in the world. Apart from the list below indicating the wine varieties, the state also produces sparkling wine, late harvest wine, ice wine, and dessert wine (Hall). Red Wine Varieties| White Wine Varieties|. Produced in great amount| Cabarnet Sauvignon| Gewurtztraminer| Pinot Noir| Muller Thurgau| Syrah| Pinot Blanc| | Sauvignon Blanc| | Semillon| Produced in smaller amount| Baco Noir| Arneis| Cabarnet Franc| Chenin Blanc| Dolcetto| Viognier| Gamay Noir| | Grenache| | Marechal Foch| | Malbec| | Muscat| | Nebbiolo| | Petit Syrah| | Sangiovese| | Tempranillo| | Zinfandel| | Viticultural Area of Oregon Willamette Valley â€Å"Willamette Valley is the largest AVA of Oregon, running from the Columbia River in Portland south through Salem to the Calapooya Mountains outside Eugene†. The valley is 150 miles long and almost 60 miles wide (Oregon Wine Board). In the valley, summers are generally warm and arid and the winters are cool and rainy. It is ideal for cool climate grapes due to its temperate climate and coastal marine influences. During the growing season, the valley has more daylight hours than other areas of Oregon (Oregon Wine Board). â€Å"The Willamette Valley is an old volcanic and sedimentary seabed that has been overlaid with gravel, silt, rock and boulders brought by the Missoula Floods from Montana and Washington between thousands of years ago. Red Jory soil is the most common volcanic type in the region and provides excellent drainage for superior quality wine grapes. † (Oregon Wine Board) â€Å"The valley is surrounded by the Coast Range to the west, the Cascades to the east and a series of hill chains to the north† (Oregon Wine Board). The Willamette River runs through the middle of the valley. Most of the vineyards are concentrated on the west of this river, on the slopes of the Coast Range, or among the valleys and they are mostly located a few hundred feet above sea level (Oregon Wine Board). Columbia Valley Although the Columbia Valley AVA is an 11 million acre growing region, only a small section with 185 miles wide and 200 miles long lies in Oregon (Oregon Wine Board). The valley has a mostly continental high desert climate. The hot days and cool nights provide slow, even ripening and helps grapes keep their natural acidity. Annually, the area only receives 6 to 8 inches of rainfall which makes supplemental irrigation essential in the entire region (Oregon Wine Board). The area is covered with silt and sand which was deposited about 15,000 years ago. The deposited silt and sand came to the region 15,000 years ago because of a series of massive ice age floods and wind-blown loess sediment. Today the region is mostly covered by loess (fine grained calcerous silt) which is well drained and ideal for grapevines (Oregon Wine Board). The Columbia Valley mostly lies on the Columbia River Plateau. The valley is bordered by the mountain ranges on the west and north, by the Columbia River on the south and by the Snake River near Idaho on the east (Oregon Wine Board). Walla Walla Valley. As a sub-appellation of the Columbia Valley AVA, The Walla Walla Valley AVA is in the northeast of Oregon. Although most of the wineries of Walla Walla Valley are located in Washington, almost half of the vines are produced in the Oregon side (Oregon Wine Board). The region has long sunshine-filled days and cool evening temperatures. Annual rainfall is 12. 5 inches due to the Cascade Mountain Range. Therefore, irrigation is necessary for grape growing (Oregon Wine Board). The soils of the region consist of varying combinations of well-drained loam, cobbles, silt and loess (Oregon Wine Board). The valley is located at the foot of the Blue Mountains, with vineyard elevations varying from 650 to 1,500 feet. Cascade Mountain Range borders the western side of the valley (Oregon Wine Board). Umpqua Valley The Umpqua Valley AVA is surrounded by the Coast Range from the west, the Cascade Range from the east, the Willamette Valley AVA from the north and the Rogue Valley AVA from the south. The valley is 65 miles long and 25 miles wide. Umpqua River runs nearby the valley (Oregon Wine Board). There are three different climatic sub-zones in the valley. First one is the northern area around the town of Elkton which has a cool, marine-influenced climate suitable for cool-climate grape varieties. Annual rainfall is around 50 inches; therefore, the viticulturists only benefit from the rain to grow their vines. Second is the central area to the northwest of Roseburg which has an intermediate climate allowing both cool and warm varieties to grow. Last area is located on the south of Roseburg. It is suitable for warm-climate varieties, such as Tempranillo, Syrah and Merlot. This area is more arid which makes irrigation necessary (Oregon Wine Board). The Valley has diverse soils with more than 150 soil types. â€Å"The valley floor levels have mostly deep alluvial or heavy clay materials, while the hillsides and bench locations have mixed alluvial, silt or clay structures† (Oregon Wine Board). The Umpqua Valley is made up of a series of interconnecting small mountain ranges and valleys. The complex topography of the valley is a result of the collision of the Klamath Mountains, the Coast Range and the Cascades (Oregon Wine Board). Rogue Valley The Rogue Valley AVA is located in the border of California. It is 70 miles wide by 60 miles long. Rogue Valley has the highest elevations of Oregons winegrowing regions on the east. However, it is also the warmest and the driest, allowing the winemakers to grow warm-weather varieties such as Merlot, Cabernet Sauvignon and Sauvignon Blanc. Cool-weather varieties, including Pinot noir do well here due to the mountain and ocean influences (Oregon Wine Board). Rogue Valley has various soil types, ranging from sandy loam to hard clay (Oregon Wine Board). Vineyards are generally located 1,200 to 2,000 feet above the sea level and planted on hillsides. The Klamath Mountains, the Coastal Range and the Cascades converging in Rogue Valley lead to a diverse landscape. Besides, the namesake river and its tributaries, the Applegate, Illinois and Bear Creek Rivers run though the valley (Oregon Wine Board). Viticultural Practices in Oregon In Oregon, viticulturists mainly use vertical shoot position (VSP) training. However, combination of Scott Henry and Lyre is also used, with lesser amounts of GDC and hanging. Standard rootstocks used in Oregon are 101-14 and 3309, with a lot of 5C and SO4. Low to moderate vigor sites are being developed to keep the canopies small. Although some meter by meter plantings exist, majority of the vineyards are falling into the 84 to 95 range for quality. Creative viticultural practices are being used in Oregon, for example, â€Å"Joel Myer, a local vineyard consultant, uses a sensible linear feet of trellis formula to determine yields. He suggests that a pound of fruit per foot of trellis will give optimal fruit quality. At Bethel Heights Vineyard, Ted Casteel thins all Pinot Noir to one cluster per shoot. He is also experimenting with planting vines side by side, about a foot apart, and training to single guyot, to increase vine competition and slow vigor. He is also taking one of his most successful Pinot Noir fields on vertical shoot position (VSP) training and converting it to Scott Henry, just to see if opening the canopy will help enhance the ripening process and flavor development (Chien). † â€Å"Oregon has been committed to sustainable winegrowing and earth-friendly practices. Numerous vineyards of the state are certified sustainable, organic, or biodynamic† (Voorhees). Two main organizations that certify Oregon’s vineyards and wineries as sustainable are LIVE and OCSW. Low Input Viticulture Enology (LIVE). LIVE is an organization that provides education and independent third-party certification approving that the vineyards and wineries use international standards of sustainable viticulture and enology practices. They have been certifying vineyards and wineries in Oregon since 1999, in Washington since 2006 and nowadays in all of the Pacific Northwest. LIVE cooperates with Salmon-Safe in order to point out the watershed impacts and administers the Carbon Reduction Challenge, an organization helping wineries achieve energy efficiencies (Voorhees). Oregon Certified Sustainable Wine (OCSW). Founded in 2008, OCSW highlights the commitment of Oregon wineries to the responsible grape growing and winemaking. The organization certifies wine growers who meet both agricultural and winemaking requirements on sustainability and provides them a certification logo to be easily recognized by customers. To meet the agricultural requirements, 97% of the grape must be certified by LIVE, USDA Organic, Demeter Biodynamic, or Food Alliance and Salmon-Safe. On the other hand, to meet the winemaking requirements, the winery must be certified by LIVE, USDA Organic, Demeter Biodynamic, or Food Alliance (Voorhees). Producers within Oregon Valley View Winery Valley View Winery, owned by Wisnovsky family, is located in the Applegate Valley AVA, Southern Oregon. Valley View was founded in 1972 and it is one of the oldest wineries in Oregon. Valley View is famous for its pioneering efforts in producing Bordeaux varieties and blends. They mainly use grapes from the Applegate and Bear Creek Valleys of Southern Oregon’s Rogue Valley and produce Merlot, Cabernet Sauvignon, Cabernet Franc, Tempranillo, Viognier, Sauvignon blanc, Rousanne, Chardonnay and Syrah (Valley View Winery). The Eyrie Vineyards. The Eyrie Vineyards was founded by David Lett in 1966. It is composed of 49 acres in several different vineyards in Dundee Hills, Oregon which is a sub-American Viticultural Area (AVA) of Willamette Valley AVA. David Lett produced the first Pinot gris in the United States and first Pinot Noir in the Willamette Valley. The Eyrie Vineyards divide their production into three as Estate Reserve wines, Estate wines, and Limited Bottlings. All grapes for their Estate Reserve wines; Pinot noir and Chardonnay, come from Eyrie’s original planting. This is the oldest plating in the Willamette Valley at 40 years. The grapes for Eyrie’s Estate wines come mostly from their three other vineyards; Stonehedge, Sisters, and Rolling Green Farm which were planted in the 1980’s. They grow Pinot Noir, Pinot Gris and Chardonnay. Finally, their small production, limited bottling wines include Muscat Ottonel, Pinot Blanc and Pinot Meunier (The Eyrie Vineyards). Abacela Vineyard and Winery In 1992, Earl and Hilda Jones bought a 19th century homestead in southern part of the Umpqua Valley to produce Tempranillo wines which they fell in love to in Spain. In 1994 they built the winery and began planting the Tempranillos they purchased from California. They chose the Umpqua Valley because of its similar climate to the one of Spain’s Rioja and Ribera del Duero regions where Tempranillo grapes are grown. Today, in addition to the eight different Tempranillo clones at Abacela, they grow grapes and produce wine from Spains white variety, Albarino, as well as other Iberian varieties including Graciano, Tinta roriz and Bastardo (used in the production of port-style wines) and French varieties such as Syrah, Grenache, Cabernet sauvignon, Merlot, Malbec, Petit verdot and Viognier (Wines Northwest). Bibliography Abacela Vine Wine Center in Oregons Umpqua Valley Wine Region. Wines Northwest. N. p. , n. d. Web. 29 Oct. 2012. http://www. winesnw. com/abacela. htm. About The Eyrie Vineyards. The Eyrie Vineyards. N. p. , n. d. Web. 29 Oct. 2012. http://www. eyrievineyards. com/journal/? page_id=4. Chien, Mark L. The Oregon Wine Community and Its Viticulture. Pennsylvannia Wine Grape Network. Penn State Cooperative Extension, n. d. Web. 30 Oct. 2012. http://www. pawinegrape. com/uploads/PDF%20files/Documents/Travelogues/Other%20Locals/The%20Oregon%20Wine%20Industry%20and%20its%20Viticulture. pdf. Hall, Lisa Shara. History of the Oregon Wine Industry. History of the Oregon Wine Industry. Ed. Mitchell Beazley. N. p. , n. d. Web. 30 Oct. 2012. http://avalonwine. com/Oregon-Wine-history. php. History of Oregon Wine. Wikipedia. Wikimedia Foundation, 22 May 2012. Web. 28 Oct. 2012. http://en. wikipedia. org/wiki/History_of_Oregon_wine. Low Input Viticulture and Enology, Inc. N. p. , n. d. Web. 28 Oct. 2012. http://www. liveinc. org/. Northwest Viticultural Center: Oregon Wine Historical Milestones. Discover Chemeketa Community College. Chemeketa.